Natural clarity
The Hamburg-based Contemporary Health Club was founded in 2023 and offers a holistic and sustainable sports and health program, both on-site at two locations and digitally, with a consistent focus on the individual. Lima Studio promotes long-lasting well-being through a multidisciplinary approach that combines personal training, physiotherapy, nutrition, and wellness.
Studio Oeding developed a sensitive corporate design for Lima Studio that precisely reflects the founder’s values and the company’s concept. Naturalness, clarity, strength, and positive energy form the foundation of Lima Studio’s design.
We developed exclusive typography for Lima Studio, which not only reflects clarity but also symbolizes the company’s philosophy: all trainers provide clear, supportive guidance, acting like a shadow for clients as they work together toward their training and health goals.
The color scheme embodies the naturalness and clarity that are important to the Contemporary Health Club team: earthy, natural tones combined with black and white form a powerful unity.
Based on this corporate design, Studio Oeding designed three additional components: stationery, communication design, interface design, merchandise, and social media visual identity.
In collaboration with Studio Istland, the corporate design was translated into the spatial design of the two Hamburg locations.
