Emotions in drop form.
NEO is innovative, emotional and original. NEONAIL is a decorative cosmetics company with 15 years of expertise and one of the leading manufacturers of professional nail accessories for the home.

Studio Oeding designed the company’s overall image for its expansion into the pan-European market, as the brand was previously only known in Eastern Europe.
Studio Oeding attached great importance to the detailed design of the individual brand identity, in which the existing logo was embedded and a corporate typeface specially developed for Neo Nail reinforces the unique character.
Derived from the drop shape of the logo, Studio Oeding developed an evolution in the logo design that picks up on this shape and reinterprets it. For the rollout of the brand throughout Europe and to support all measures with implementation partners, Studio Oeding also developed a dedicated corporate style guide concept that provides both an implementation grid and orientation aid.


Brand Strategy
Corporate Design
Communication Design
Editorial Design
Packaging Design
Interface Design
Type Design
Corporate Styleguide