The way shopping is done nowadays.
The name says it all: EDITED is an online shop and fashion label at the same time. The curated shopping experience is the brainchild of the young company belonging to the Otto Group. We developed the brand strategy, gave the “child” its catchy name and translated the approach into a distinct logo as well as its own handcrafted typography.


Brand Development
Brand Strategy
Brand Story
Corporate Design
Interface Design
Logo Design
Packaging Design