Changemaking begins in the heart
Dr Scilla Elworthy is well known to the world’s changemakers for her decades of passion and big-hearted work for peace. A visionary, she has initiated and facilitated many dialogues in war zones or between decision-makers and critics of nuclear weapons. She has been nominated three times for the Nobel Peace Prize, has written books about her experiences and her TED Talk on non-violence has been viewed by over 1,400,000 people on TED and YouTube.
Studio Oeding worked with Scilla Ellworthy, coach, changemaker and peacemaker, on her project ‘Mighty Heart’ and designed all communication materials. The idea of this mentoring programme is to develop and use the ability to transform conflict. It also means having a mighty heart and going against the grain. Scilla shares its experience of the programme and provides a roadmap for change.
To create the corporate design, we took inspiration from the story of the Mighty Heart, the King Arthur story, which is Scilla’s favourite fairy tale. The design is inspired by elements from centuries past. We created the design concept including the logo, letterhead and exercise book for the mentoring programme. The Mighty Heart folder becomes a companion to the programme and, over time, a change bible or personal guide. It is a high quality item that supports and documents life change.
Brand Development
Corporate Design
Editorial Design
Interface Design
Logo Design
Packaging Design
