The Essence of Motorcycles.
Launched in 2016, the innovative motorcycle sprint series with its own design competition brought international motorcycle manufacturers and race rider onto the racetrack. 16 racing teams compete against each other in a knockout system. The basis of the logo consists of 16 lines representing the 16 participants in the sprint. The E symbolises the start lines for both participants in a race. The corporate design visualises speed in all its forms. The logo design, the customised type design, the business equipment, the bookazine, various merchandise products, the exhibition design, the responsive interface design and the entire social media communication were designed.