The vegan soft drops from Natural Doze support a healthy lifestyle with a daily dose of vitamins, minerals and nutrients – with lots of taste and enjoyment. With its current range of 6 different vitamin drops, the lifestyle brand offers a vegan, tasty alternative to conventional tablets and capsules. The Soft Drops are gently produced using a low-temperature process and the important nutrients are absorbed naturally when sucked and chewed. Natural flavors provide the taste of the gluten-free and allergen-free drops from Natural Doze. Sustainability, naturalness and liveliness were the key drivers behind the development of the identity and design of the supplements brand. Based on the jointly developed product range structure, which uses an intensive color code to create a classification system with clear variety differentiation. The color of the individual products is inspired by the respective fruit that provides the taste. The result is a fresh, bright and optimistic world of colour that visualizes a positive attitude to life. This cheerfulness is also reflected in the unmistakable word-image brand with gum shape, interface design and communication. The daily dose of purely plant-based, highly concentrated vitamins, minerals and nutrients should also be an experience in terms of packaging and complete the brand concept in the strongly sustainable orientation of the packaging design. The components are well thought-out and sustainable: the labels are made from cane sugar fibers, hemp and linen, the can is made from recycled PET (RPET) and the carton is made from FSC-certified recycled paper. For smaller order quantities, the carton is also the shipping carton, which is not glued, but only inserted. This resulted in a packaging design concept that appeals to the target group in a positive and optimistic way and allows the latest sustainability and recycling standards to be applied to the choice of materials. We provided the client with comprehensive support. In addition to the corporate design, logo design and packaging design, we also realized the communication, campaigning, shooting and interface design of the store and the social media support. https://naturaldoze.com