Superior care for exclusive natural materials
Precious natural fibers require special care. For five decades, the LUIZ brand has stood for textile expertise – handmade in Germany. The family-run company lives its passion for textiles, cultivates almost forgotten craftsmanship techniques and processes luxurious natural materials in its own manufactory.
The new care line “FEIIN by LUIZ” uses selected ingredients to provide the right care solution for the special needs of selected materials such as cashmere, silk, linen and down. All luxurious home textiles from LUIZ can thus provide a unique feeling of well-being for a long time.
The brand’s elegant corporate design, which was also created by Studio Oeding, was decisive for the design concept of the “FEIIN by LUIZ” care range. The product series is available in four varieties to match the materials of the LUIZ products, such as wool/cashmere, silk, down/feathers and cotton/linen. The cubist glass bottle (10 ml, 100 ml and 500 ml) features branding including instructions for use. The product design reflects the straightforwardness and elegance of the brand on FSC-certified paper in pastel natural tones. The coating on the label makes it resistant to the many washing applications.
