Superior care for exclusive natural materials.
Precious natural fibers require special care. For five decades, the LUIZ brand has stood for textile expertise – handmade in Germany. The family business lives the textile passion, cultivates almost forgotten craft techniques and processes luxurious natural materials in its own manufactory.
The new care line “FEIIN by LUIZ” gives with selected ingredients the appropriate care answer for the special needs of selected materials such as cashmere, silk, linen and down. All luxurious home textiles by LUIZ can thus give their unique feeling of well-being for a long time.
The elegant corporate design of the brand, also created by Studio Oeding, was decisive for the design concept of the care series “FEIIN by LUIZ”. The product series is available in four varieties to match the materials of the LUIZ products, such as wool/cashmere, silk, down/feather, cotton/linen. The cubist glass bottle (10ml, 100 ml and 500ml) features the branding including instructions for use. The product design reflects the brand’s straightforwardness and elegance on FSC certified paper in pastel natural tones. The coating of the label makes it resistant to the many washing applications.