Design for a place that connects
The Grüner Jäger is a landmark in the heart of the Schanzenviertel. Everything that moves the district and its people can be felt and seen here. Grüner Jäger is the first of 105 cultural centers in Hamburg that Tarek Müller wants to create with his non-profit company 105 Viertel. The focus is on promoting art, culture and community in Hamburg in order to contribute to more togetherness in our society.
Studio Oeding created a holistic design for the Grüner Jäger so that the location, concept and attitude interlock and become visible. Our multi-layered task consisted of corporate design, logo design and interface design as well as corporate architecture and interior design with local artists. Distinctive design elements, a clear color code and the unmistakable character of the St. Pauli district flowed into the powerful design concept. As a result, the Grüner Jäger became a place for culture, art and community – for exchange on socially and locally relevant topics, for encounters, inspiration and a change of perspective.
Even before the doors opened, we realized the idea of the 105 quarters through cooperation with local artists – namely a connection between art, culture and the people of a district.
https://www.gruener-jaeger-stpauli.de
https://www.105viertel.de
