Simply Nuts is the cashew drink product in Germany with the highest current cashew content and a healthy, sustainable milk alternative. The 3 drinks in this product family are the first consumer brand to be launched on the German market by the Simply Nuts family business. The design concept celebrates Benin, the origin of the cashew, in every respect. It also visualizes what is important to the family: Sustainability, fairness and high quality. The packaging design shows much of the cashew’s homeland. The handmade illustrations with natural motifs from the West African country of origin, together with the color code, provide clear differentiation between the varieties. The colorful design focuses on one power animal of the jungle per variety on the product front. The existing brand name stands for the pure product concept of the range and has been transformed into an unmistakable word mark with a specially developed typography. Sustainability has many aspects in the family business: plant-based materials with 20% less CO2 emissions than usual, the processed whole cashew kernels are not roasted or the support of school building projects in the growing countries. We provided holistic support for Simply Nuts and developed not only a corporate design, but also the packaging design, logo design, interface design, communication design including social media and POS design.
