Serviceplan – 50 Years

Serviceplan SP50 – Born integrated.

In 2020, Europe’s largest, partner-led agency group will celebrate its 50th anniversary. “Born Integrated” is the Serviceplan Group’s motto for the anniversary. With a unique installation, the integrated agency model is now brought to life as part of the anniversary design. 50 years of creation, innovation, independence, integration. When the agency was founded in 1970, the “Serviceplan” that gave it its name stood for what was then a visionary approach: integrated, holistic communication solutions.

We took up this approach and designed the SP50 anniversary logo – a clear homage to the original agency logo from the 1970s. Then and now, it symbolises the holistic solutions that result from the combination of all disciplines and corporate divisions in all countries. It is the reflection on the beginning paired with the zeitgeist of today.

Everything is integrated into the anniversary: Agency furniture, business equipment, employee and customer gifts, screensavers, social media profiles, advertisements or even the office dog. As part of the whole, each element bears a section of the anniversary logo.


Corporate Design
Logo Design
Type Design
Poster Design
Editorial Design

Serviceplan – 50 Years