Serviceplan SP50 – Born Integrated.
In 2020, Europe’s largest partner-managed agency group celebrated its 50th anniversary. “Born Integrated” was the motto of the Serviceplan Group’s jubilee, brought to life through a unique installation that embodied its integrated agency model. 50 years of creativity, innovation, independence, and integration. The agency’s founding Serviceplan in 1970 represented a visionary approach at the time: integrated, holistic communication solutions.
Building on this legacy, we designed the SP50 anniversary logo—a clear homage to the original agency logo from the 1970s. Then, as now, it symbolizes the holistic nature of solutions created through the synergy of all disciplines and business areas across countries. It is a reflection on the company’s beginnings, combined with today’s zeitgeist.
The anniversary is fully integrated into every aspect of the agency: from office furniture, stationery, and employee and client gifts to screensavers, social media profiles, advertisements, and even the office dog. As part of the whole, each element carries a fragment of the anniversary logo.
Serviceplan SP50 – Born integrated.
