Responsibly made Fashion.
FOR NOW AND LATER.
NAH/STUDIO is a small satellite in the Tchibo cosmos with big ambitions. To make fashion even more responsible, transparent and mindful – for more sustainability along the entire supply chain: from the cultivation of materials to the customer’s home. Responsibly natural and recycled materials. The goal is responsibility & transparency from the source to the customer’s home. They act for our today & tomorrow – for a more conscious, considerate world.
Studio Oeding was a key part of the comprehensive strategic development process of this sustainable brand for the mass market. The brand development took place as a co-lab between Studio Oeding and vonBuchholtz. Studio Oeding’s concept and design task began with the positioning and development of the naming and continued with the corporate design, logo design, sustainable design, interface design and packaging design. The strong brand values, the sustainable product concept and the contemporary design together form this unmistakable brand.
