The global brand has never been this personal.
The idea of myNIVEA is based on the global NIVEA® brand’s desire to address the individuality of skin types with a special product. We developed the brand myNIVEA and the packaging design for this individual skin care range.
The packaging concept has multiple components: the individual production in the NIVEA® SPA or house of NIVEA® is accompanied by a comprehensive analysis. The results in an individual formula for the skin care product, which is presented in a packaging resembling a gift. Inside the box, the cream tin is presented on a small stage. We developed a new folding mechanism especially for this skin care range and highlighted the design with an unusual finish.