Consistency in Every Detail.
METRO is a well-known brand and one of the largest wholesalers. According to research, B2B customers can achieve up to 16% higher profits. This insight led to the creation of the claim “Your success is our business” and an advertising campaign by Serviceplan Campaign.
We translated this new strategy into a corporate design, developing various communication tools and design elements as a foundation for 20 countries. The goal was to simplify complexity and enable modern, streamlined design processes.
