Luiz – Rebranding

Sensual transformation

Luiz stands for textile expertise – handmade in Germany. The values of the Hürth-based family business are manifested in its identity. Anna and Barbara Luiz believe in sensual elegance through perfect craftsmanship. For more than five decades, the family has been living their textile passion for precious materials with excellent craftsmanship and masterful workmanship in their own manufactory.

Studio Oeding supported the traditional LUIZ brand in its transformation. The new corporate design expresses the family’s values and passion. It visualizes the high standards of design, quality and craftsmanship and accentuates the exclusive look of the brand even more.

More information: www.luiz.com

Services

  • Corporate Design
  • Editorial Design
  • Interface Design
  • Logo Design
  • Packaging Design