Precision, perfection, passion plus transformation
The family business LUIZ is the custodian of many craft techniques has been living a distinct textile passion for decades in its in-house manufactory with showroom in Hürth. The first-class seamstresses and seamstresses have mastered traditional and ancestral handicraft techniques at an absolutely masterful level. This is how the unique LUIZ products are created from their hands with dedication and care, which ultimately do justice to the character of the exclusive materials in every detail.
Studio Oeding developed the Lookbook 2021 and visualised a transformation of the company and the brand. The passion of the owners Anna and Barbara Luiz as well as the fascination for luxurious materials, high-quality interiors and perfect workmanship are visible and tangible in every page of the lookbook. Individually manufactured unique pieces made of the finest materials for beds, bedrooms, bathrooms and bathroom articles as well as furniture are impressively presented and staged in the new corporate design. The magalogue is complemented by an overview of the possibilities in the designs with over a hundred fabrics and many hundreds of colour combinations. The high-quality uncoated paper in combination with the typographic concept and large-format photographs provide the stage for the sophisticated presentation of this luxury company.