Precision, Perfection, Passion, and Transformation
The family-owned company LUIZ is the guardian of many craft techniques and has been living its deep passion for textiles for decades in its in-house manufactory with a showroom in Hürth. The top-tier seamstresses master traditional and inherited craft techniques at an exceptionally high level.
With dedication and care, they create the unique LUIZ products by hand, ensuring that every detail reflects the character of the exclusive materials used.
.Studio Oeding developed the 2021 lookbook and visualized a transformation of the company and the brand. The passion of the owners Anna and Barbara Luiz, as well as their fascination with luxurious materials, high-quality interiors, and perfect craftsmanship, is visible and tangible on every page of the lookbook. Individually crafted one-of-a-kind pieces made from the finest materials for beds, bedrooms, bathrooms, and bathroom accessories, as well as furniture, are impressively presented and staged in the new corporate design. The magalog is complemented by an overview of the options available, with over a hundred fabrics and many hundreds of color variations. The high-quality natural paper, combined with the typographic concept and large-format photographs, provides the stage for the sophisticated presentation of this luxury company.Studio Oeding developed the 2021 lookbook and visualized a transformation of the company and the brand.
