Jägermeister – Design as Part of Innovation
The world-renowned herbal liqueur Jägermeister continued its innovation strategy with Jägermeister Cold Brew Coffee, launching in the USA, UK, and Duty-Free markets. The world’s most successful premium liqueur, crafted with 56 herbs, blossoms, roots, and fruits, is expertly blended with slow-brewed Arabica coffee and a hint of cocoa.
The packaging design by Studio Oeding is an integral part of this innovation, shaping the product’s strong personality. The design language of Jägermeister Cold Brew Coffee bridges the world of Jägermeister with the culture of coffee, creating a unique and authentic character. The label structure—featuring the iconic Jägermeister logo, frame, and hierarchy levels—draws inspiration from the brand’s heritage, while the signature Jägermeister orange ensures instant recognition. A bold interpretation of Bauhaus design principles, combined with the prominent number 56, reinforces the unmistakable essence of the Jägermeister brand.
