Storytelling for digitalization. Europe’s highest-circulation magazine focuses on a specific topic in each issue and highlights the endless opportunities offered by digitalization. Aufbruch magazine tells success stories and reports on projects in various sectors. Always optimistic and always surprising. Studio Oeding created a holistic design concept, which helped Google Aufbruch magazine to develop a stronger profile with attitude and character. Katrin Oeding took on the creative direction and worked together with the Google team and the editorial team at Süddeutsche Zeitung Verlag. The editorial design was given a contemporary and inspiring design rework to present innovative stories, versatile portraits and helpful background information in a contemporary and motivating way. Changing collaborations with illustrators and photographers round off the transformation of Google Aufbruch magazine. The aim of each issue is to provide millions of readers with exciting access to the digital transformation of our society, economy and politics in an entertaining and informative way. More information at: https://about.google/intl/de/stories/aufbruch/
