The Essence of Motorcycles
The innovative motorcycle sprint series, launched in 2016 with its own design competition, brought international motorcycle manufacturers and riders to the racetrack. Sixteen racing teams compete in a knockout system. The foundation of the logo consists of 16 lines, symbolizing the 16 sprint participants. The “E” represents the starting lines for the two competitors in each race. The corporate design visualizes speed across all its media.
Developed elements include the logo design, customized type designs, business stationery, the bookazine, various merchandising products, exhibition design, responsive interface design, and the entire social media communication strategy.