Dynamically Visualizing Digital Complexity
As one of the leading providers of comprehensive digital fleet management, Deutscher Autodienst (DAD) focuses on services throughout the entire automotive lifecycle. In 2018, Studio Oeding modernized the company’s overall presence with a complete design relaunch, creating a contemporary corporate identity.
At the core of DAD are digital processes, represented within a complex structure that becomes increasingly refined and condensed with each process step. This concept is visually reflected in the logo design. The dynamic transformation from an analog to a digital world is seamlessly integrated into the design and extends across all elements—from the color concept and interface design to stationery—creating a cohesive and future-forward brand identity.
