How to Create Meaning
The strategy consultancy Create Meaning collaborates with companies that live by their values and strive to make a difference in the world. Steffen Stäuber and his team help these entrepreneurs focus on what truly matters, aligning all processes with their core purpose.
The Create Meaning logo is a dodecahedron, symbolizing the multidimensional nature of entrepreneurial decisions and the complexity of their impact. The firm’s approach blends science and esotericism, a concept reflected in its corporate design, which conveys both exclusivity and the founder’s commitment to quality. Gold represents the sun, while black signifies the universe.
A distinctive element of the brand is its refined production techniques, including gold foil stamping and stationery printed on a traditional Heidelberg press—a machine with over 100 years of history—adding a unique, handcrafted touch to the visual identity.
