Blume 2000 – Refinement Through Design
Blume 2000, Europe’s largest flower and plant wholesaler, operates 210 company-owned stores and 85 franchise locations across Germany. Its product range includes flowers, plants, decorations, pots, and various gardening supplies.
Having designed numerous segments within the assortment, we recently relaunched the packaging design for plant fertilizer—creating a cohesive design system that allows for both unification of existing product lines and future expansions. The goal was to modernize the design while giving the packaging a premium feel by combining black with natural kraft tones and incorporating more organic elements. All of this was developed within the distinctive corporate design of Blume 2000, originally crafted by Studio Oeding.
