can do decoded
With Can Do Decoded, Studio Oeding and Serviceplan have created the first brand book that carries the DNA of real game changers. DNA samples of the five most disruptive personalities of our time – and with them the game changer gene – were mixed into the printer’s ink.
Benjamin von Stuckrad-Barre has interviewed and created literary portraits of the game changers – from the founder of Wikipedia to the Burning Man organizer and one of the founding fathers of hip hop: Grandmaster Flash. Studio Oeding designed a separate editorial for each Game Changer. Each chapter became a can-do story that stands 1:1 for the brand’s attitude and values – individual in design, paper selection and print finishing.
In cooperation with Serviceplan.
Final artwork and post-production by PX2 Hamburg.
Photographed by Bernd Westphal.
