Blume 2000, the market leader in cut flowers and houseplants, aimed for a complete brand transformation. Studio Oeding not only designed the new corporate identity for the brand and its private label range but also developed products, various online and offline communication strategies, and a fresh store concept for over 200 locations across Germany. <\/p>\n","protected":false},"excerpt":{"rendered":"
Blume 2000, the market leader in cut flowers and houseplants, aimed for a complete brand transformation. Studio Oeding not only designed the new corporate identity for the brand and its private label range but also developed products, various online and offline communication strategies, and a fresh store concept for over 200 locations across Germany.<\/p>\n","protected":false},"author":1,"featured_media":9279,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[198,205,197,215,184,185,196,204,191,186,187,203],"tags":[243,268,193,192,267,230,276,217,190,194,275,223,277,264,189,266,195,269,216],"class_list":["post-10734","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-development-en","category-branding-en","category-campaign-en","category-corporate-architecture-en","category-corporate-design-en","category-editorial-design-en","category-interface-design-en","category-interior-design-en","category-logo-design-en","category-packaging-design-en","category-product-design-en","category-type-design-en","tag-blume-2000-en","tag-brand-design-en","tag-brand-development-en","tag-corporate-design-en","tag-corporate-identity-en","tag-editorial-design-en","tag-etiektten-en","tag-interface-design-en","tag-katrin-oeding-en","tag-logo-design-en","tag-packaging-en","tag-packaging-design-en","tag-redesign-en","tag-stationary-en","tag-studio-oeding-en","tag-styleguide-en","tag-typeface-en","tag-typography-en","tag-website-en"],"acf":[],"yoast_head":"\n