Luiz – Rebranding

Sensual transformation

Luiz stands for textile expertise – handmade in Germany. The values of the Hürth-based family business manifest themselves in their identity. Anna and Barbara Luiz believe in sensual elegance through perfect craftsmanship. For more than five decades, the family has lived their textile passion for precious materials in excellent craftsmanship and masterly processing in their own manufactory.

Studio Oeding supported the traditional LUIZ brand in its transformation. The new corporate design expresses the family’s values and passion. It visualises the high standards of design, quality and craftsmanship and brings out the exclusive look of the brand even more.

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Corporate Design
Editorial Design
Interface Design
Packaging Design
Logo Design

Luiz – Rebranding