Blume 2000 – refinement through design.
Blume2000, Europe’s largest flower and plant wholesaler, operates a total of 210 of its own stores and 85 franchisees in Germany. The product range extends from flowers and plants, decoration and pots to all kinds of horticultural aids.
We have already designed many segments in the assortment and now the plant fertilizer has been given a design relaunch to create a design system that enables the standardization of existing assortments as well as their expansion. The aim was to make the design more second nature with a premium-looking packaging through the combination of black & natron and the integration of more naturalness. Everything is designed within the framework of the unmistakable Blume2000 corporate design developed by Studio Oeding.