The market leader brings nature back to the city.
As the market leader for cut flowers and houseplants, Blume2000, recognized the signs of the times at an early stage and adjusted accordingly. The traditional Hamburg company with the old Hamburg zip code 2000 in its name collaborated with us to undergo an unprecedented transition. We initiated the brand development from a discounter to a floral experience in 2011. Since then, we have developed a completely new corporate design, the store concept for over 200 branches in Germany, various new communication concepts as well as numerous product concepts for the company’s flower and non-flower business areas. The key elements of freshness and naturalness are visualized in the earthy tones, natural paper and materials.