The market leader brings nature back to the city.
As the market leader in cut flowers and houseplants, Blume2000 recognized the signs of the times early on. Together with us, the Hamburg-based heritage company—named after the city’s former postal code 2000—embarked on an unprecedented transformation. In 2011, we initiated the brand’s evolution from a discount retailer to a floral experience. Since then, we have developed an entirely new corporate design, the store concept for over 200 locations across Germany, various communication strategies, and numerous product concepts in both the flower and non-flower segments. Central elements of the brand include freshness and naturalness, visualized through earthy tones, natural papers, and organic materials.
