A brand development that wakes you up.
Up to the sky is an innovation on the candy market as the fruit gum with natural caffeine is only for adults. The packaging concept visualizes the flavor-differentiation by color and the dosage with a caffeine scale. We designed the energizing fruit gums for adults in an arrow shape to make the effect of the product clear at a glance.
Brand Development
Brand Story
Brand Strategy
Campaign
Corporate Design
Naming
Logo Design
Packaging Design
Product Design
